How to Humanize Your Company and Get People to Share Your Story

This ties in very well with my earlier post today about storytelling. Excellent comments about the issue of talking in an authentic voice and not bland marketing speak.

In the context of destination marketing, I suggest to widen the definition of the internal audience to include local travel services suppliers with a passion about the destination as well as local residents who often are in a position to tell a convincing story about the place they live very effectively if only they are invited to do so.