The Case for Social Web Marketing

For the past few years, social media has developed from being a topic written about only by some early adopters and specialist media to one recognized by just about anyone and covered by main stream media. Organizations in any industry and sector have started to recognize that this is not a short term fad but rather an issue that needs to be addressed for its implications on the business. Social media has gone mainstream.

To read the full article I was asked to write for the latest edition of Hospitality Upgrade magazine, visit buhlerworks.com