as reported in TechCrunch Technorati Founder Dave Sifry Takes On Travel Guide Industry with Offbeat Guides launching in private beta tomorrow.
Here’s who could easily offer this - or maybe are potential partners - the many destination marketing organizations and CVBs. They all sit on a ton of relevant data that is available for free [...]
Be a Brit Different
is a new micro-site by VisitBritain that presents the UK in a fresh new and, in my opinion, effective way to potential visitors. Not only is the tag line “different” but an appropriate word play on the British who are often known as individuals with character. To let the hosts talk about [...]
This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while [...]
The world as you like it
looks like an interesting initiative. It’s a social networking site engaging visitors to the state and giving them the opportunity to post their experiences. With a sweepstakes, they are even given a tangible incentive to do so.
The site looks very attractive and user friendly with the by now ubiquitous rotating [...]
article in Chief Marketer caught my attention.
I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough.
Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience [...]
reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of [...]
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