May 10 2010
Social Site Announces Location-Based Functionality, Marketers Eager to Leverage ‘Check-Ins’ Look for Scale Facebook entering this space, will have the potential to generate not only huge mainstream interest but presents a great revenue opportunity for a wide range of local travel services providers who could partner with retailers in their location to alert visitors of [...]
Mar 2 2009
Old Media Strikes Back is the title of an article on Newsweek.com by Daniel Lyons writing about why Hulu, the venture founded by NBC and Fox is winning the online video race. This has made me realize certain similarities with the travel industry based on his lead in: As the worlds of technology and media [...]
Feb 10 2009
is the title of a recent blog post by Seth Godin and as usual, when I read Godin, I start to think, I can’t help it! He talks about marketing not being the same as, but much more than, advertising, which I thought everyone would know by now but it seems some people apparently still [...]
Feb 4 2009
as reported here and elsewhere, NYC & Company has launched a new site and it takes a fresh approach to market the Big Apple.The site design is on the hip side and a departure from the norm which for a city like New York is understandable and valid. The key elements for me are these: [...]
Jan 29 2009
TripIt Opens API, Third-Party Devs Pounce; Travel Sites Lag reads the headline in MarketingVOX today. What struck me most is the last part “Travel Sites Lag”. The same thing can be said about the API’s already available and being developed by the new innovators for travel planning like Tripbase, Uptake, Travelmuse as well as others [...]
Jun 1 2008
as reported in TechCrunch Technorati Founder Dave Sifry Takes On Travel Guide Industry with Offbeat Guides launching in private beta tomorrow. Here’s who could easily offer this – or maybe are potential partners – the many destination marketing organizations and CVBs. They all sit on a ton of relevant data that is available for free [...]
May 21 2008
Be a Brit Different is a new micro-site by VisitBritain that presents the UK in a fresh new and, in my opinion, effective way to potential visitors. Not only is the tag line “different” but an appropriate word play on the British who are often known as individuals with character. To let the hosts talk [...]
Apr 2 2008
This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while at the same time grow their database of new customers. A [...]
Mar 14 2008
The world as you like it looks like an interesting initiative. It’s a social networking site engaging visitors to the state and giving them the opportunity to post their experiences. With a sweepstakes, they are even given a tangible incentive to do so. The site looks very attractive and user friendly with the by now [...]
