DMO

Feb 26 2008

The Real World Marketing Value of Virtual Events

article in Chief Marketer caught my attention. I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough. Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience [...]

By Joe Buhler • DMO, Marketing, Tourism, Web/Tech • 0

Feb 26 2008

Visit Scotland.com to close shop

reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of [...]

By Joe Buhler • DMO, Marketing, Tourism, Travel2.0, Web2.0 • 0

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