Dec 17 2008
OK, web 2.0 is now officially part of the mainstream, as the Wall Street Journal reveals The Secrets of Marketing in a Web 2.0 World! So, the CMOs in companies of all sizes will now embrace social media, social networks, blogs etc. and know how to effectively deal with all things 2.0? Not so fast, [...]
Nov 26 2008
is the title of this excellent article in AdvertisingAge by Marta Strickland. It outlines in non-tech terms what the next phase on web technology is about and how it will improve the relevance of marketing. We already see some of the semantic web in action in travel on sites like UpTake an innovator in the [...]
Jul 14 2008
might be a future reality according to this Real Time column in WSJ.com by Jason Fry. He raises a number of interesting points that will indeed make this a general reality as it is already for a fast increasing number of people who can easily be found on the web today. In the networked world [...]
Jul 7 2008
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke This quote somehow reminds me how far we still are from making the travel planning – researching and buying process on the web truly an easy and enjoyable experience based on the technology understanding and correctly interpreting customer needs and preferences. It’s certainly [...]
Jun 4 2008
This is a great video by Nova Spivack of Radar Networks on this topic still often misunderstood. I agree with his definition of the terms web 1.0 / 2.0 / 3.0 being about time periods in the development of the web. We’re now just about at the end of the second decade (2.0) and will [...]
Apr 17 2008
could be the subject line for this study quoted in Micro Persuasion stating that One Billion Dollars in Internet Advertising is Wasted by display ads visible to about 70% of web users but only seen by about 25% because the ads are displayed “below the fold” requiring people to scroll down a web page. This [...]
Apr 7 2008
Coming soon: superfast internet reports the Times Online in this eye opening article. It’s further proof that “we ain’t seen nothing yet” when it comes to the web and once the grid is accessible to all users the web experience will move to a whole other level from what we’re used to today. It’s too [...]
Mar 18 2008
This is a great presentation of some of the key developments that have already arrived or are on the horizon. It’s clear that they will have an impact on the online travel industry, with search being one area in particular where innovation will happen based on what’s called the semantic, or intelligent web. Another area [...]
Mar 14 2008
reports MarketingVOX. This is further proof of improved search becoming a reality in the not too distant future and here’s a quote relevant to travel For example, instead of searching for hotels in Miami and having to sift through results that include hotels, travel vendors and hotel deals, one could query for Miami hotels that [...]
