Jun 24 2011
For the past few years, social media has developed from being a topic written about only by some early adopters and specialist media to one recognized by just about anyone and covered by main stream media. Organizations in any industry and sector have started to recognize that this is not a short term fad but [...]
Apr 25 2011
This ties in very well with my earlier post today about storytelling. Excellent comments about the issue of talking in an authentic voice and not bland marketing speak. In the context of destination marketing, I suggest to widen the definition of the internal audience to include local travel services suppliers with a passion about the [...]
Apr 25 2011
via holykaw.alltop.com Especially for destinations the use of storytelling is a convincing way to communicate with your audience about your brand. The more compelling the story, the higher the chance of it going viral through active sharing. This infographic is an excellent primer on the topic. Posted via email from JEBstream
Dec 28 2010
Is to me what sums up the basics of a successful blueprint for social web engagement. In this excellent interview with Adam Wallace, New Media Marketing Manager, of the Roger Smith Hotel in Manhattan in my opinion deservedly called a Social Media Rock Star – we learn a lot about what makes them the gold [...]
Dec 22 2010
via adage.com This article widens the definition of “app” and touches on some important elements impacting successful brand marketing. Travel brand marketers are faced with the exact same issues how to best position themselves in this new world of “apps” and in the context raised here of how their brand is “applied” in a mobile [...]
May 10 2010
This is a brilliant video, a must view in my opinion and not because it’s about Apple (although I’m an admitted Fanboy!) but about much more than that. The full post is on CNN Money
May 10 2010
reads the intriguing headline of this new post in Social Media Examiner today. It contains some key insights into how psychology does influence social media content and how to make this work in your favor when marketing on the social web. I found this graphic especially compelling: If you notice the year it was published [...]
Jul 8 2009
reads the headline of this article in Travel Weekly. While many destinations are talking about green travel and the environment, Switzerland has delivered on these points for many years and played a pioneering role in raising awareness on a global level. One of Schmid’s predecessors proclaimed back in the 1970s that “tourism should not destroy [...]
Jun 20 2009
Below is a quote from the foreword of the 360i Social Marketing Playbook a useful guide on how to engage with customers in an environment where old marketing rules no longer apply: Social Marketing eliminates the middlemen, providing brands with the unique opportunity to have direct relationship with their customers There is a lot of [...]
May 28 2009
Of course, widget are nothing new on blogs or sites but I found this new one introduced by VisualDNA adds an interesting twist that should make it much more fun for site visitors to use. Here’s Stephen Fry telling you how it works: As a matter of fact, you can try it out right here [...]
