The Hyperconnected: Here They Come! is the name of a new IDC study of global communications habits commissioned by Nortel. They interviewed 2400 working adults in 17 countries. This will have implications on how business is being conducted as this group expands at a rapid pace and travel will certainly be affected. Their demands on [...]
as reported in TechCrunch Technorati Founder Dave Sifry Takes On Travel Guide Industry with Offbeat Guides launching in private beta tomorrow.
Here’s who could easily offer this - or maybe are potential partners - the many destination marketing organizations and CVBs. They all sit on a ton of relevant data that is available for free [...]
in this article Thinking About the Social Web? Do Something! on ClickZ. It corresponds with my own view on the changed market environment companies in all industries - but especially travel - have to compete in to get customer attention and buy-in.
The command and control era is fast coming to an end, if it has [...]
Be a Brit Different
is a new micro-site by VisitBritain that presents the UK in a fresh new and, in my opinion, effective way to potential visitors. Not only is the tag line “different” but an appropriate word play on the British who are often known as individuals with character. To let the hosts talk about [...]
OK, here’s a straight copy-paste post, but this is so spot on I think it’s fine and Seth agrees. The one’s emphasized in bold are my favorites:
by Seth Godin
Three years ago, I published this list, which was very much a riff, not a carefully planned manifesto. It has held up pretty well. Feel free to [...]
according to this TechCrunch post CondeNet Tries To Blogify Concierge.com buying HotelChatter and jaunted from SFO Media.
Looks like an attempt to capitalize on the expanding social media scene that might [...]
is my alternative title for this latest effort by major companies to get their message noticed in a marketplace that is increasingly tone deaf to their traditional one-way marketing speak. To counter that trend PR Giant Edelman Ventures Into Branded Content as reported in Advertising Age - Madison+Vine. It remains to be seen how effective [...]
I doubt it, after analyzing the results of the study Consumers Use Social Media to Vent about Customer Service reported in MarketingVOX. Key comment:
“These most savvy and sought-after consumers will not support companies with poor customer care reputations, and they will talk about all of this openly with others via multiple online vehicles. This [...]
is the question asked in this eMarketer article, which also says that UGC is no longer a fad, with 77 million creators in 2007 growing to 108 million in 2012 and the consumers of this content from 94.1 million to 130.1 million. Beyond the advertising revenue question, what these numbers represent is a huge audience [...]
can be found in this Marketing to Bloggers piece on eMarketer. Especially useful is this part from Peter Rojas
* Most important, there must be a fit between the product and the subject of the blog.
* Avoid shooting e-mails and press releases to bloggers. It is more effective [...]
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