Mar 31 2009
22 Smart, Inspirational Quotes From Bloggers In 2008
All are full of insights. One of my favorites, having been around for a while is #10 22 Smart, Inspirational Quotes From Bloggers In 2008 View more presentations from Adam Singer.
Marketing
Mar 4 2009
An innovative approach to involve customers.
reports Springwise in their latest trends newsletter. YokMoK, a Spanish adventure travel operator came up with this idea and it seems to me a great example of customer involvement in product planning. At the same time it offers these past travelers a reward for recruiting others to travel with the company. Knowing how influential recommendations [...]
Mar 2 2009
Will Old Travel Strike Back?
Old Media Strikes Back is the title of an article on Newsweek.com by Daniel Lyons writing about why Hulu, the venture founded by NBC and Fox is winning the online video race. This has made me realize certain similarities with the travel industry based on his lead in: As the worlds of technology and media [...]
Feb 10 2009
Which comes first, the product or the marketing?
is the title of a recent blog post by Seth Godin and as usual, when I read Godin, I start to think, I can’t help it! He talks about marketing not being the same as, but much more than, advertising, which I thought everyone would know by now but it seems some people apparently still [...]
Feb 4 2009
NYCgo – a welcome new approach by a DMO
as reported here and elsewhere, NYC & Company has launched a new site and it takes a fresh approach to market the Big Apple.The site design is on the hip side and a departure from the norm which for a city like New York is understandable and valid. The key elements for me are these: [...]
Jan 29 2009
Why is there not more API integration?
TripIt Opens API, Third-Party Devs Pounce; Travel Sites Lag reads the headline in MarketingVOX today. What struck me most is the last part “Travel Sites Lag”. The same thing can be said about the API’s already available and being developed by the new innovators for travel planning like Tripbase, Uptake, Travelmuse as well as others [...]
Dec 19 2008
Marketing on Social Networks continued
as so often, Seth Godin in this last post on Brands, social, clutter and the sundae is spot on about the latest craze, using social network sites like Facebook and Twitter as a corporate marketing tools. I especially like his comment comparing “Twitter making Dell a million dollars” – which would be chump change for [...]
Dec 17 2008
Web 2.0 enters the mainstream
OK, web 2.0 is now officially part of the mainstream, as the Wall Street Journal reveals The Secrets of Marketing in a Web 2.0 World! So, the CMOs in companies of all sizes will now embrace social media, social networks, blogs etc. and know how to effectively deal with all things 2.0? Not so fast, [...]
Dec 11 2008
Company Blog Credibility – Part 2!
Forrester Research Gets It Wrong By Saying Corporate Blogs Aren’t Trusted says this post, referred to by Forrester’s own social media guru Jeremiah Owyang. The arguments for these blogs are interesting and valid. I still feel that it’s a discussion among insiders and not mainstream marketers, many of whom still show difficulty in how to [...]
Dec 11 2008
Not exactly a ringing endorsement
People don’t trust company blogs. What you should do about it reads the headline of post in Groundswell, based on a survey Forrester conducted in Q2 this year with over 5000 people that according to their note, are as representative as possible of the US online adult population. Company blogs came in last with only [...]
