Nov 20 2007
Great presentation at Canada eConnect
Unlocking Cool – By Jeremy Gutsche, TrendHunter.com » SlideShare
Marketing
Oct 8 2007
Let’s hope DMO capitalize on this.
Travelmole reports Social networking driving travel boom and while it’s still early to have solid figures to support this statement, I tend to agree with the assessment made in the article of a positive effect these sites can have on a destination and its marketing efforts. I don’t quite agree that most DMO are mostly [...]
Sep 14 2007
Half of All Web Viewers Watching What The Other Half Has To Say
According to the just released Deloitte’s study on Media & Entertainment practice, looking at how American consumers between 13 and 75 years of age are using media and technology today, Millennials (13-24) are leading the way, embracing new technologies, games, entertainment platforms, user-generated content and communication tools. Data from the survey show that user-generated content [...]
Aug 30 2007
The Consumer As Brand Manager
on Adotas is one of the best opinions I’ve read for a long time on what it really takes to be a customer focused organization and why most actually fail. The author describes the difference between “listening” to the customer when it’s convenient and to put the customer at the front. Great read. Tags: brand, [...]
Aug 13 2007
Just An Online Minute… Study: Web Content Use Up, Email Down
reports MediaPost Publications about the results of a new study by the Online Publishers Association. This indicates a shift that could continue and become more significant in the coming months and years. It looks like people increasingly find the content they were looking for and then spend time using it, most likely if it’s interesting, [...]
Aug 7 2007
How Zappos.com Grew So Big So Fast – 10 Strategies Behind Their Success
MarketingSherpa has a great interview with the CEO of Zappos.com the online shoe retail store. It’s a great success story and worth reading by travel marketers. I find this one very relevant for the price driven online travel market: -> Lesson #4. Service and selection over price Shortly after joining the company in 2000, Hsieh [...]
Sep 12 2006
Shift is not enough.
Destination Marketers Shift Their Digital Spend It seems that DMO are blaming online media for not working effectively. I would argue that the reasons this can be the case is that a lot of online advertising is placed on the wrong sites or probably even more likely what happens when an interested traveler clicks is [...]
Sep 5 2006
What’s new about this….?
:: Travel Weekly – The National Newspaper of the Travel Industry This article about Travelocity providing Maryland with a booking engine, shows how things are changing – albeit slowly - in the world of destination marketing. It could have been written in 1999. This is when MySwitzerland.com was launched by the DMO of that country [...]
