Dec 22 2010
via adage.com This article widens the definition of “app” and touches on some important elements impacting successful brand marketing. Travel brand marketers are faced with the exact same issues how to best position themselves in this new world of “apps” and in the context raised here of how their brand is “applied” in a mobile [...]
May 10 2010
Social Site Announces Location-Based Functionality, Marketers Eager to Leverage ‘Check-Ins’ Look for Scale Facebook entering this space, will have the potential to generate not only huge mainstream interest but presents a great revenue opportunity for a wide range of local travel services providers who could partner with retailers in their location to alert visitors of [...]
May 6 2010
This guest post is an editorial in Hotelmarketing.com re-published here: Apple filed a patent this month for a future iPhone app called iTravel that like the Google/ITA rumors has the potential to become a game changer for the travel industry, or how Steve Jobs would put it “revolutionize travel.” By Markus Busch The folks at [...]
May 6 2010
Here’s my brief recent interview with FOX Business on the topic of how both business and leisure travelers can use the vast number of apps on their smartphones for pre-trip planning, booking, check-in and during the trip with location aware apps as well as for social sharing. Had much more to talk about but the [...]
