by Albert Barra of Tourismo 2.0 can be completed here for those who haven’t already read about it on his own blog, Facebook or another T-List blog.
It’s a topic of interest to me. I’ve been advocating for quite some time that not only hotels but any organization in travel & tourism should be actively engaged [...]
it’s called 50 Ways Marketers Can use Social Media to Improve Their Marketing by Chris Brogan. You can’t go wrong trying to understand the subject and start using at least some, if not all, of these suggestions.
SHARETHIS.addEntry({ title: “This is the best list I’ve seen so far on this topic”, url: “http://buhlerworks.com/wordpress/2008/07/16/this-is-the-best-list-ive-seen-so-far-on-this-topic/” });
Sphere: Related [...]
is their entry into the virtual world until now the pretty much limited to Second Life. Although I’ve never been a fan of Second Life and their numbers haven’t shown strong growth lately, the Google effort might renew the interest.
http://www.youtube.com/watch?v=5YbwfOucET8
How it will affect the way businesses are marketing themselves remains to be seen. Seems to [...]
that the old argument still brought up by some marketers that all this new web 2.0 stuff is only for kids no longer holds true, is presented in Step Away From The Computer, Kids: Baby Boomers Embrace Social Media an article in MediaPost Publications about a recent AARP study that covers web use by boomers. [...]
The Opinion Research Corporation just published a report revealing some very important insight into how people research products and services online. 61% of respondents read “online reviews, blogs and other sources of online customer feedback before purchasing. More importantly, 83% said that online product evaluations and reviews had at least some level of influence on [...]
Social Influence Marketing: The New Way to Win Customers contains a number of very useful suggestions of how to be actively engaged in the conversation about your brand rather than just a passive bystander. While these ideas are certainly useful, I just wonder how many organizations have the right marketing structure in place to implement [...]
The Hyperconnected: Here They Come! is the name of a new IDC study of global communications habits commissioned by Nortel. They interviewed 2400 working adults in 17 countries. This will have implications on how business is being conducted as this group expands at a rapid pace and travel will certainly be affected. Their demands on [...]
in this article Thinking About the Social Web? Do Something! on ClickZ. It corresponds with my own view on the changed market environment companies in all industries - but especially travel - have to compete in to get customer attention and buy-in.
The command and control era is fast coming to an end, if it has [...]
what Steve Rubel is covering in this post on Micro Persuasion about the Hyperconnected vs. 84% of Everyone Else on Earth.
Those of us in the 16% often seem to forget about what the impact of these figures means on how business is still conducted in many segments of business. Of course, the web has [...]
according to this presentation by Morgan Stanley analyst Mary Meeker, reported in Tech Crunch
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Here are some more figures that show the rapid growth rates of he major social sites:
* YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined)
* 6/10 top [...]
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