Jul 11 2012
How to measure Social Media ROI
Here is a very informative Infographic dealing with the perennial topic of Social Media ROI For the complete article click here
Social Web
Feb 22 2012
How to measure ROI
There has been an ongoing discussion about the ever present ROI of social web engagement. Like many others, I disagree with those who claim there is none, or no way to measure it. This short video shows how to tackle the issue. It is definitely possible to actually measure return based on defined objectives and [...]
Dec 25 2011
Here is my Google+ ID card
This is a cool little feature showing the profile information as a small badge. Posted via email from JEBstream
Jul 26 2011
Social Media ROI – A Comedy!
To all the Schmoos out there who have doubts about the whole social thing…..
Jun 24 2011
The Case for Social Web Marketing
For the past few years, social media has developed from being a topic written about only by some early adopters and specialist media to one recognized by just about anyone and covered by main stream media. Organizations in any industry and sector have started to recognize that this is not a short term fad but [...]
Apr 25 2011
How to Humanize Your Company and Get People to Share Your Story
This ties in very well with my earlier post today about storytelling. Excellent comments about the issue of talking in an authentic voice and not bland marketing speak. In the context of destination marketing, I suggest to widen the definition of the internal audience to include local travel services suppliers with a passion about the [...]
Apr 25 2011
Storytelling for businesses an essential communications tool
via holykaw.alltop.com Especially for destinations the use of storytelling is a convincing way to communicate with your audience about your brand. The more compelling the story, the higher the chance of it going viral through active sharing. This infographic is an excellent primer on the topic. Posted via email from JEBstream
Feb 21 2011
How airlines use Twitter
via holykaw.alltop.com Great infographic. Hat tip to Travel 2.0 Posted via email from JEBstream
Feb 4 2011
The tie that binds: How social media strengthens companies
via holykaw.alltop.com Informative visual presentation of the many internal and external benefits social web awareness brings to organizations. This transformation will ultimately result in an overall improved performance as well as ROI. Posted via email from JEBstream
Feb 2 2011
Facebook Infographic
Amazing growth rates, especially in the 65+ age group and Indonesia. Posted via email from JEBstream
