Effective Social Web Marketing Solutions » Social Web http://buhlerworks.com/wordpress Insights for Travel, Tourism & Destination Marketers Fri, 09 Mar 2012 14:29:20 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 How to measure ROI http://buhlerworks.com/wordpress/2012/02/22/how-to-measure-roi/ http://buhlerworks.com/wordpress/2012/02/22/how-to-measure-roi/#comments Wed, 22 Feb 2012 16:28:46 +0000 Joe Buhler http://buhlerworks.com/wordpress/?p=886 There has been an ongoing discussion about the ever present ROI of social web engagement. Like many others, I disagree with those who claim there is none, or no way to measure it. This short video shows how to tackle the issue. It is definitely possible to actually measure return based on defined objectives and tracked with Key Performance Indicators.

]]> http://buhlerworks.com/wordpress/2012/02/22/how-to-measure-roi/feed/ 1 Here is my Google+ ID card http://buhlerworks.com/wordpress/2011/12/25/here-is-my-google-id-card/ http://buhlerworks.com/wordpress/2011/12/25/here-is-my-google-id-card/#comments Mon, 26 Dec 2011 00:04:01 +0000 Joe Buhler http://buhlerworks.com/wordpress/?p=866

This is a cool little feature showing the profile information as a small badge.

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]]> http://buhlerworks.com/wordpress/2011/12/25/here-is-my-google-id-card/feed/ 0 Social Media ROI – A Comedy! http://buhlerworks.com/wordpress/2011/07/26/social-media-roi-a-comedy/ http://buhlerworks.com/wordpress/2011/07/26/social-media-roi-a-comedy/#comments Tue, 26 Jul 2011 16:25:32 +0000 Joe Buhler http://buhlerworks.com/wordpress/?p=851 To all the Schmoos out there who have doubts about the whole social thing…..

]]> http://buhlerworks.com/wordpress/2011/07/26/social-media-roi-a-comedy/feed/ 0 The Case for Social Web Marketing http://buhlerworks.com/wordpress/2011/06/24/the-case-for-social-web-marketing/ http://buhlerworks.com/wordpress/2011/06/24/the-case-for-social-web-marketing/#comments Fri, 24 Jun 2011 19:53:20 +0000 Joe Buhler http://buhlerworks.com/wordpress/?p=846 For the past few years, social media has developed from being a topic written about only by some early adopters and specialist media to one recognized by just about anyone and covered by main stream media. Organizations in any industry and sector have started to recognize that this is not a short term fad but rather an issue that needs to be addressed for its implications on the business. Social media has gone mainstream.

To read the full article I was asked to write for the latest edition of Hospitality Upgrade magazine, visit buhlerworks.com

]]> http://buhlerworks.com/wordpress/2011/06/24/the-case-for-social-web-marketing/feed/ 0 How to Humanize Your Company and Get People to Share Your Story http://buhlerworks.com/wordpress/2011/04/25/how-to-humanize-your-company-and-get-people-to-share-your-story/ http://buhlerworks.com/wordpress/2011/04/25/how-to-humanize-your-company-and-get-people-to-share-your-story/#comments Mon, 25 Apr 2011 18:27:37 +0000 Joe Buhler http://buhlerworks.com/wordpress/2011/04/25/how-to-humanize-your-company-and-get-people-to-share-your-story/ This ties in very well with my earlier post today about storytelling. Excellent comments about the issue of talking in an authentic voice and not bland marketing speak.

In the context of destination marketing, I suggest to widen the definition of the internal audience to include local travel services suppliers with a passion about the destination as well as local residents who often are in a position to tell a convincing story about the place they live very effectively if only they are invited to do so.

By Michael Stelzner
Published April 25, 2011

In this video I interview Rohit Bhargava, senior vice president of digital strategy and marketing at Ogilvy and the author of the book Personality Not Included.

Rohit talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.

Be sure to check out the takeaways below after you watch the video.

sme_bw2010_rohit_bhargava_v3 from Michael A. Stelzner on Vimeo.

Personality matters because people matter. Here are some of the things you’ll learn in this video about how to humanize your company:

  • What you can do get personality back
  • Where to focus your attention to humanize your company
  • How to identify the employees who are your “accidental spokespeople”
  • How to cultivate these people to become a voice for your company
  • Why Innocent Drinks has a great personality
  • How to find the right backstory model for your company
  • How to humanize your brand

Find out more about Ogilvy on their 360° Digital Influence blog. Connect with Rohit on his Influential Marketing blog and download a chapter of Rohit’s book at Personality Not Included.

How do you humanize your company? What tips do you have to share? Please share them in the comment section below.

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]]> http://buhlerworks.com/wordpress/2011/04/25/how-to-humanize-your-company-and-get-people-to-share-your-story/feed/ 0 Storytelling for businesses an essential communications tool http://buhlerworks.com/wordpress/2011/04/25/storytelling-for-businesses-an-essential-communications-tool/ http://buhlerworks.com/wordpress/2011/04/25/storytelling-for-businesses-an-essential-communications-tool/#comments Mon, 25 Apr 2011 15:13:36 +0000 Joe Buhler http://buhlerworks.com/wordpress/2011/04/25/storytelling-for-businesses-an-essential-communications-tool/
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via holykaw.alltop.com

Especially for destinations the use of storytelling is a convincing way to communicate with your audience about your brand. The more compelling the story, the higher the chance of it going viral through active sharing. This infographic is an excellent primer on the topic.

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]]> http://buhlerworks.com/wordpress/2011/04/25/storytelling-for-businesses-an-essential-communications-tool/feed/ 1 How airlines use Twitter http://buhlerworks.com/wordpress/2011/02/21/how-airlines-use-twitter/ http://buhlerworks.com/wordpress/2011/02/21/how-airlines-use-twitter/#comments Tue, 22 Feb 2011 02:29:51 +0000 Joe Buhler http://buhlerworks.com/wordpress/2011/02/21/how-airlines-use-twitter/
via holykaw.alltop.com

Great infographic. Hat tip to Travel 2.0

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]]> http://buhlerworks.com/wordpress/2011/02/21/how-airlines-use-twitter/feed/ 1 The tie that binds: How social media strengthens companies http://buhlerworks.com/wordpress/2011/02/04/the-tie-that-binds-how-social-media-strengthens-companies/ http://buhlerworks.com/wordpress/2011/02/04/the-tie-that-binds-how-social-media-strengthens-companies/#comments Fri, 04 Feb 2011 14:56:06 +0000 Joe Buhler http://buhlerworks.com/wordpress/2011/02/04/the-tie-that-binds-how-social-media-strengthens-companies/
via holykaw.alltop.com

Informative visual presentation of the many internal and external benefits social web awareness brings to organizations. This transformation will ultimately result in an overall improved performance as well as ROI.

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]]> http://buhlerworks.com/wordpress/2011/02/04/the-tie-that-binds-how-social-media-strengthens-companies/feed/ 2 Facebook Infographic http://buhlerworks.com/wordpress/2011/02/02/facebook-infographic/ http://buhlerworks.com/wordpress/2011/02/02/facebook-infographic/#comments Wed, 02 Feb 2011 15:11:39 +0000 Joe Buhler http://buhlerworks.com/wordpress/2011/02/02/facebook-infographic/
Amazing growth rates, especially in the 65+ age group and Indonesia.

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]]> http://buhlerworks.com/wordpress/2011/02/02/facebook-infographic/feed/ 2 Some Visual Insight into the $50 billion Behemoth http://buhlerworks.com/wordpress/2011/01/13/some-visual-insight-into-the-50-billion-behemoth/ http://buhlerworks.com/wordpress/2011/01/13/some-visual-insight-into-the-50-billion-behemoth/#comments Thu, 13 Jan 2011 19:34:08 +0000 Joe Buhler http://buhlerworks.com/wordpress/?p=807

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