according to this TechCrunch post CondeNet Tries To Blogify Concierge.com buying HotelChatter and jaunted from SFO Media.
Looks like an attempt to capitalize on the expanding social media scene that might [...]
I doubt it, after analyzing the results of the study Consumers Use Social Media to Vent about Customer Service reported in MarketingVOX. Key comment:
“These most savvy and sought-after consumers will not support companies with poor customer care reputations, and they will talk about all of this openly with others via multiple online vehicles. This [...]
is the question asked in this eMarketer article, which also says that UGC is no longer a fad, with 77 million creators in 2007 growing to 108 million in 2012 and the consumers of this content from 94.1 million to 130.1 million. Beyond the advertising revenue question, what these numbers represent is a huge audience [...]
can be found in this Marketing to Bloggers piece on eMarketer. Especially useful is this part from Peter Rojas
* Most important, there must be a fit between the product and the subject of the blog.
* Avoid shooting e-mails and press releases to bloggers. It is more effective [...]
are contained in this interview with CNN’s King on Obama’s iCampaign on Always On
and it’s not the politics he talks about which is important but his comments about the new media world we live in and how it affects every facet of communication. The situation he describes that the traditional media finds itself in, applies [...]
could be the subject line for this study quoted in Micro Persuasion stating that One Billion Dollars in Internet Advertising is Wasted by display ads visible to about 70% of web users but only seen by about 25% because the ads are displayed “below the fold” requiring people to scroll down a web [...]
seems to be a question travelers should ask themselves after reading Secrets of Lonely Planet in Gulliver, the new travel related blog by the Economist.com. The publishers, of course, claim that this is an isolated incident but who are we to know for sure. The episode shows that the traditional media are challenged by user [...]
These social media marketing “don’ts” described in a post on the MarketingExperiments blog are a great follow-on to my last post about corporate blogs, or in this case communications in general. It all comes down to honesty and openness. In today’s world it just about becomes impossible to fake it and stay successful in any [...]
This article in Hospitality Net debating the issue of corporate blogs - specifically the one by Bill Marriott - as an effective marketing tool reminds me of Seth Godin’s book “The Meatball Sundae”. The bottom line argument of the book is that your communications should be consistent with your overall corporate culture and not be [...]
This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while [...]
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