Dec 29 2010
In this recent post in his Web Strategy blog Jeremiah Owyang of Altimeter Group and a leading social web strategist, describes the future of social customer service which for some is already here. With this approach the usual question about what positive effect on ROI social web marketing is having should be answered as well. [...]
Dec 28 2010
Is to me what sums up the basics of a successful blueprint for social web engagement. In this excellent interview with Adam Wallace, New Media Marketing Manager, of the Roger Smith Hotel in Manhattan in my opinion deservedly called a Social Media Rock Star – we learn a lot about what makes them the gold [...]
Dec 22 2010
This is an updated version of what I consider still one of the best presentations on the social web. It provides convincing reasons why we need to pay attention to what changes it is causing in the world at large. There is no way that any business in any industry can continue to ignore what [...]
Dec 21 2010
Social Media Marketing: 27 Awesome Stats, Soundbites and Slides View more presentations from HubSpot Internet Marketing.
Dec 20 2010
Well, if that is your opinion, then I suggest you watch this video from Socialnomics:
May 10 2010
reads the intriguing headline of this new post in Social Media Examiner today. It contains some key insights into how psychology does influence social media content and how to make this work in your favor when marketing on the social web. I found this graphic especially compelling: If you notice the year it was published [...]
May 6 2010
This updated version of the great video by Socialnomics author Erik Qualman is even better than the original one. It contains some updates on the vast number of people engaged on the social web around the globe. The one slide I like especially, is the one that answers the ever present question about the ROI [...]
May 6 2010
via marketingexperiments.com In all the discussions about social media and ROI where a lot of black and white comments are the norm, I came across this post on Marketing Experiments which I find takes a very balanced view on this topic. The need for combining more traditional marketing ROI measurement tools with the new and [...]
May 6 2010
Here’s my brief recent interview with FOX Business on the topic of how both business and leisure travelers can use the vast number of apps on their smartphones for pre-trip planning, booking, check-in and during the trip with location aware apps as well as for social sharing. Had much more to talk about but the [...]
May 6 2010
3 New Studies Prove Social Media Marketing Growth By Amy PorterfieldPublished March 29, 2010 Social media networks are fields of dreams for marketers. With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse. And although Facebook is a social networking favorite, it’s not alone. Marketers are [...]
