Apr 4 2008
These social media marketing “don’ts” described in a post on the MarketingExperiments blog are a great follow-on to my last post about corporate blogs, or in this case communications in general. It all comes down to honesty and openness. In today’s world it just about becomes impossible to fake it and stay successful in any [...]
Apr 3 2008
This article in Hospitality Net debating the issue of corporate blogs – specifically the one by Bill Marriott – as an effective marketing tool reminds me of Seth Godin’s book “The Meatball Sundae”. The bottom line argument of the book is that your communications should be consistent with your overall corporate culture and not be [...]
Apr 2 2008
This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while at the same time grow their database of new customers. A [...]
Mar 29 2008
with yatt’it a new community site offering a number of interesting features such as tips by their local concierges that complement visitor comments. There is also integration with FlightStats for flight, airport and weather information. Their frequent guests can register with an existing Gold Passport ID, or users sign-up for one. This is an interesting [...]
Mar 25 2008
the latest edition of Bulldog Solutions Marketing Watchdog Journal has a great section titled “SXSW 2008 What we learned” with impressions by their staff of this recent edition of the annual idea fest. Of particular interest is a session on “10 Easy Ways to Piss Off a Blogger” with these 10 tips that I’m sure [...]
Mar 3 2008
MediaShift Digging Deeper::PBS deals with the topic the panel I’m on at the PhoCusWright Blogger Summit at the ITB in Berlin will address. The title is journalists vs. bloggers, by itself a misnomer, as the lines have blurred between what used to be until quite recently very different categories as the article makes very clear. [...]
Feb 29 2008
This is the list you definitely do not want to be on! It’s a great – and for some scary! – example of the radical transparency businesses are facing today. There is no place to hide and anyone would be advised to manage their online brand reputation way before they end up on a list [...]
Feb 28 2008
Facebook Falling Off? asks Marketing Pilgrim and shows us a neat graph to visualize what might be the answer to the question and Kevin on Travolution asks if “the social networking boom is losing momentum“ First off, I’m not blaming the messengers here for reporting about this and granted, the figures show some drop off [...]
Feb 25 2008
according to eMarketer which presents a collection of studies that proof this point. Although not dealing specifically with travel, I would venture the guess that similar numbers apply. This is further proof of the importance buyers place on comments by buyers/users of a particular product or service and as I’ve commented previously, if those comments [...]
