Jul 8 2009
reads the headline of this article in Travel Weekly. While many destinations are talking about green travel and the environment, Switzerland has delivered on these points for many years and played a pioneering role in raising awareness on a global level. One of Schmid’s predecessors proclaimed back in the 1970s that “tourism should not destroy [...]
May 27 2009
Reads the title of the Travolution blog post guest written by Mark Seall which I found very thought provoking. I thought it might be useful to repeat my comments here as well: If the major travel players are indeed aware of the fast changing environment they are operating in, it isn’t reflected in how their [...]
Mar 4 2009
reports Springwise in their latest trends newsletter. YokMoK, a Spanish adventure travel operator came up with this idea and it seems to me a great example of customer involvement in product planning. At the same time it offers these past travelers a reward for recruiting others to travel with the company. Knowing how influential recommendations [...]
Feb 10 2009
is the title of a recent blog post by Seth Godin and as usual, when I read Godin, I start to think, I can’t help it! He talks about marketing not being the same as, but much more than, advertising, which I thought everyone would know by now but it seems some people apparently still [...]
Feb 4 2009
as reported here and elsewhere, NYC & Company has launched a new site and it takes a fresh approach to market the Big Apple.The site design is on the hip side and a departure from the norm which for a city like New York is understandable and valid. The key elements for me are these: [...]
Jan 29 2009
TripIt Opens API, Third-Party Devs Pounce; Travel Sites Lag reads the headline in MarketingVOX today. What struck me most is the last part “Travel Sites Lag”. The same thing can be said about the API’s already available and being developed by the new innovators for travel planning like Tripbase, Uptake, Travelmuse as well as others [...]
Dec 2 2008
I really love that item #3 title and question in trendwatching.com’s December 2008 Trend Briefing as it deals with the latest developments in customer reviews and comments and has a great post from TripAdvisor’s – Management Response – feature. It is still amazing to me that not more companies are actively engaged and remain stuck [...]
Dec 1 2008
During the recent conference I had the opportunity to talk to some companies that were not presenting at the Travel Innovation Summit or on Center Stage but offer innovative solutions that have already, or will in future, appear on our radar screens: Is a site that offers a trip planning tool based on personal preferences. [...]
Oct 25 2008
as so often, I can’t disagree with Seth on this point Your brand is not your logo but I’m afraid too many marketers in tourism and at DMOs still think that a great logo and tag line are essential success factors when they are at best minor elements. Brand is one of the most misunderstood [...]
