Jul 21 2008
by Albert Barra of Tourismo 2.0 can be completed here for those who haven’t already read about it on his own blog, Facebook or another T-List blog. It’s a topic of interest to me. I’ve been advocating for quite some time that not only hotels but any organization in travel & tourism should be actively [...]
Feb 26 2008
article in Chief Marketer caught my attention. I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough. Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience [...]
Feb 26 2008
reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of [...]
Nov 11 2007
at least that’s the impression I got attending the very insightful Canada eConnect conference last week in Vancouver BC. This new event was organized extremely well by Jens Thraenhart of the Canadian Tourism Commission and his very able team. Kudos to them for staging a first edition of what they hope will be an annual [...]
Jul 31 2007
Travelmole. reports based on a Forbes Travelers list of the 30 Most Visited U.S. cities. It notes that Charlotte ranks higher than Fort Lauderdale. The fact that visitors decide a destination based on how it makes – or might make – them feel and that image plays a role is certainly not new. This has [...]
Nov 27 2006
Improving the U.S. Image Abroad I applaud any initiative in this directon and can only wish the travel industry the best of luck. Based on past experience with Switzerland I know this is an enormous task. That country which by an large has a very positive image abroad, came under criticism in the past from [...]
Nov 25 2006
Over 50% of Vacations Now Planned Online it begs these questions: – what kind of site does that planning process start? – what happens on that site to move the traveler along the path from planning to booking? – how many more sites need to be visited until the trip is booked? My guess is [...]
Nov 17 2006
Another PhoCusWright Executive Conference is history and what an experience it was. In keeping with the them of “Travel 2.0 confronts the Establishment”, this truly was a 2.0 conference in terms of innovation in structure and staging. From everywhere in the entire conference area, including the trade show floor, and terrace for laptop users the [...]
Nov 8 2006
Top Stories & Trends – Australia, U.S., Italy Rank Highest as Country Brands Interesting, but flawed study in my opinion. I just can’t take seriously a ranking of country brands that doesn’t have France or Spain in the top ten. Good for the Aussies, but I guess not to be taken at face value. For [...]
