May 27 2009
Reads the title of the Travolution blog post guest written by Mark Seall which I found very thought provoking. I thought it might be useful to repeat my comments here as well: If the major travel players are indeed aware of the fast changing environment they are operating in, it isn’t reflected in how their [...]
Mar 4 2009
reports Springwise in their latest trends newsletter. YokMoK, a Spanish adventure travel operator came up with this idea and it seems to me a great example of customer involvement in product planning. At the same time it offers these past travelers a reward for recruiting others to travel with the company. Knowing how influential recommendations [...]
Mar 2 2009
Old Media Strikes Back is the title of an article on Newsweek.com by Daniel Lyons writing about why Hulu, the venture founded by NBC and Fox is winning the online video race. This has made me realize certain similarities with the travel industry based on his lead in: As the worlds of technology and media [...]
Jan 29 2009
TripIt Opens API, Third-Party Devs Pounce; Travel Sites Lag reads the headline in MarketingVOX today. What struck me most is the last part “Travel Sites Lag”. The same thing can be said about the API’s already available and being developed by the new innovators for travel planning like Tripbase, Uptake, Travelmuse as well as others [...]
Dec 2 2008
I really love that item #3 title and question in trendwatching.com’s December 2008 Trend Briefing as it deals with the latest developments in customer reviews and comments and has a great post from TripAdvisor’s – Management Response – feature. It is still amazing to me that not more companies are actively engaged and remain stuck [...]
Dec 1 2008
During the recent conference I had the opportunity to talk to some companies that were not presenting at the Travel Innovation Summit or on Center Stage but offer innovative solutions that have already, or will in future, appear on our radar screens: Is a site that offers a trip planning tool based on personal preferences. [...]
Oct 25 2008
as so often, I can’t disagree with Seth on this point Your brand is not your logo but I’m afraid too many marketers in tourism and at DMOs still think that a great logo and tag line are essential success factors when they are at best minor elements. Brand is one of the most misunderstood [...]
Jun 30 2008
of online travel, to find that Independent Hotels’ Online Presence Lagging according to this recent study by GuestCentric. The gap between the larger chains and smaller independent hotels is significant when it comes to an effective presence online and the use of web based marketing and distribution tools. The web was supposed to have leveled [...]
