by Albert Barra of Tourismo 2.0 can be completed here for those who haven’t already read about it on his own blog, Facebook or another T-List blog.
It’s a topic of interest to me. I’ve been advocating for quite some time that not only hotels but any organization in travel & tourism should be actively engaged [...]
of online travel, to find that Independent Hotels’ Online Presence Lagging according to this recent study by GuestCentric. The gap between the larger chains and smaller independent hotels is significant when it comes to an effective presence online and the use of web based marketing and distribution tools.
The web was supposed to have leveled the [...]
that the old argument still brought up by some marketers that all this new web 2.0 stuff is only for kids no longer holds true, is presented in Step Away From The Computer, Kids: Baby Boomers Embrace Social Media an article in MediaPost Publications about a recent AARP study that covers web use by boomers. [...]
The Opinion Research Corporation just published a report revealing some very important insight into how people research products and services online. 61% of respondents read “online reviews, blogs and other sources of online customer feedback before purchasing. More importantly, 83% said that online product evaluations and reviews had at least some level of influence on [...]
Social Influence Marketing: The New Way to Win Customers contains a number of very useful suggestions of how to be actively engaged in the conversation about your brand rather than just a passive bystander. While these ideas are certainly useful, I just wonder how many organizations have the right marketing structure in place to implement [...]
as reported in TechCrunch Technorati Founder Dave Sifry Takes On Travel Guide Industry with Offbeat Guides launching in private beta tomorrow.
Here’s who could easily offer this - or maybe are potential partners - the many destination marketing organizations and CVBs. They all sit on a ton of relevant data that is available for free [...]
in this article Thinking About the Social Web? Do Something! on ClickZ. It corresponds with my own view on the changed market environment companies in all industries - but especially travel - have to compete in to get customer attention and buy-in.
The command and control era is fast coming to an end, if it has [...]
is what Delaycast does as explained in the latest issue of Springwise the trend newsletter. Should become a welcome and useful tool for travelers as we head into the summer season.
SHARETHIS.addEntry({ title: “Predicting flight delays”, url: “http://buhlerworks.com/wordpress/2008/04/16/predicting-flight-delays/” });
Sphere: Related Content
seems to be a question travelers should ask themselves after reading Secrets of Lonely Planet in Gulliver, the new travel related blog by the Economist.com. The publishers, of course, claim that this is an isolated incident but who are we to know for sure. The episode shows that the traditional media are challenged by user [...]
This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while [...]
Posts
