This infographic contains some very useful data on social web engagement including cost estimates that seem reasonable based on the assumptions made. Each case will likely differ based on already existing resources and components. What is clear, is that social media campaigns are not free if planned and prepared well and sustained over an expanded period of time, which is essential for success.

It doesn’t take a giant leap to imagine that magazine publishers can use the iPad as an effective tool to create innovative forms of interactive advertising. Just take travel as an example. CN Traveler in the print world is selling multi-page special sections to destinations to market themselves and their hotels and other service providers. With the iPad these advertorials could become totally interactive with video, photo and sound. This would make them great trip planning tools which can be enhanced by integrating the booking functionality as well. The iPad would become the most effective tool ever for this kind of activity which is too difficult to do on the small iPhone and has never taken off on the TV. Even the desktop or laptop computer aren’t the ideal tool for it. The iPad has the potential to be that.

The most re-tweeted article on Mashable now. Published here for future reference. The numbers are not too surprising but impressive and proof of the global ubiquity of the web. It will make the stream flow at an ever rapid pace.

Are these Apple guys positive and excited about their latest product or what – Amazing, great, incredible, unbelievable!

Reading another post about the flat lining of Twitter traffic, I found this very relevant. More than obsessing about growth numbers, maybe attention should be paid to the very illuminating comments made here.

My comment can be viewed at the end of the original post. Needless to say, I agree with the views expressed by Anna Pollock.