May 28 2007
This is spot on……
Old Advertising versus The New Consumer on the Travolution blog covers a great ad about what’s happening in today’s market and it looks like a large number of companies in any industry still isn’t getting it.
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May 21 2007
For all you presenters out there
consider Life After Death by PowerPoint before your next presentation. It’s the anti-thesis to Steve Jobs’ performances. Thanks to Travolution for helping us all get through our next seminar or workshop! Technorati Tags: power point
May 19 2007
9 Biggest Workplace Myths
on AlwaysOn is great advice to think about. It’s got nothing to do with web 2.0 or travel but working life in general. It’s mainly for all of you out there working in an organization, maybe a large and/or bureaucratic one. Take this to heart! I’m living proof of #6. Never got a job in [...]
May 14 2007
Marketing to the Long Tail
below is what I consider the key sentence in this informative article on ClickZ.com The way forward is to integrate your message into consumers’ conversations. It’s about integrating your campaign into the social networks your potential customers frequent. As I’ve stated a number of times, the time of one-way communications is over and organizations need [...]
May 14 2007
TRANSPARENCY TYRANNY
is the theme of the trendwatching.com: May 2007issue. It has a number of references to travel, with TripAdvisor as the poster company. The entire issue is worth examining as it goes to the core of what the web has consumers enabled to become. In a recent post I’ve covered a study that showed only a [...]
May 13 2007
Tilting at a Digital Future
is the title of a great article in The New York Times on Rupert Murdoch and his News Corporation. They’ve made headlines recently with his offer to buy Dow Jones, publishers of The Wall Street Journal and of course last year with the purchase of MySpace. What tells me, that the web has reached the [...]
May 11 2007
WTTC: Tech could save tourism billions
Internet Travel News reports about a new study conducted by Deloitte and NYU Hospitality about the huge savings that web technology could produce for tourism. This is a welcome project but my first thought upon reading this was, what took the travel establishment so long? The shift of consumer travel buying behavior has been obvious [...]
May 10 2007
Road Trip Planner and Online Travel Guide
Trip Cart has all the makings of an innovative travel site that integrates vacation research and planning tools with user generated content, social networking and a great mapping mashup. In my brief review I was impressed with the ease of using the site and collecting stuff that normally has to be gathered from different sites. [...]
May 9 2007
Travelocity Maximizes ROI on MySpace with Fictional Brand Advocate
iMedia Connection reports in this brief case study how Travelocity uses the gnome, successfully in the social networking world. This is a great example of how the issue of participating in the conversation can be addressed in a way that resonates with the audience as the examples show while communicating a results driven marketing message [...]
May 9 2007
Travelocity Maximizes ROI on MySpace with Fictional Brand Advocate
iMedia Connection reports in this brief case study how Travelocity uses the gnome, successfully in the social networking world. This is a great example of how the issue of participating in the conversation can be addressed in a way that resonates with the audience as the examples show while communicating a results driven marketing message [...]
