May 9 2007
is the quite wordy title of this survey conducted in the UK by Booz | Allen & Hamilton. When read in connection with this recent study by Hitwise in the U.S. that shows only a small minority actually posting on web 2.0 sites, which account for only 12% of web traffic, it becomes apparent how [...]
May 8 2007
This latest study by Pew produced some surprising results about technology and web use. As this graph shows, the share of those termed as “Few Tech Assets” users is 49%, a very high number. While this might come as a surprise and be considered disappointing, there is also an underlying positive message here. The growth [...]
May 7 2007
for hotel owners by Karin on her Fasten Your Seatbelt blog. It’s also useful for others, including DMOs, I might add. Technorati Tags: conversation, marketing, social networks, social web, web 2.0
May 6 2007
this post by Dave Winer just sums it up very well. This is the effect web 2.0 has on the world we conduct business in today. Better act accordingly to be successful. Technorati Tags: customer service, marketing, networking, web 2.0
May 2 2007
This could well be a successful launch of a web 2.0 travel site. These people know what they are doing and have been successful in the past. It’s a great combination of the four key elements posted yesterday in the formula for web 3.0 – a term I’m not hot about, but there it is [...]
May 2 2007
as this eMarketer.com research shows. As posted earlier, it seems that the gap between the minority of web 2.0 advocates and bloggers – such as yours truly – and the majority of the corporate world is still huge and doesn’t seem to close soon. My personal take in this is that travel, news items and [...]
May 1 2007
this recent study shows. To me the key quote is this one: “Consumers want brands to have a role in their conversation,” said Gregory Saks, director of Compete’s Travel Practice. “If brands remain genuine and transparent in their CGC strategies, travel marketers can become a powerful voice in the conversation and engage with consumers in [...]
May 1 2007
is the formula by Sramana Mitra for what’s coming next on the web, which he describes on his blog. I find his analysis very stimulating and right on target, especially the comments at the end where he imagines future scenarios that will make the web experience much more compelling. He has since posted a general [...]
Apr 26 2007
could be the subtitle of this article in Travel Daily News as the reality it describes is still quite a ways off from being realized. The combination of web 2.0 tools with dynamic packaging functionality, allowing users to self-determine their entire vacation trip on one single site is certainly close to the “holy grail” of [...]
