Jan 6 2010
via penn-olson.com Good stuff! Explains the essentials of how to approach social media and the mindset necessary to be successful in the long run. As always, tactics follow strategy – an often overlooked fact followed by poor results. Posted via web from JEBstream
Jan 5 2010
via dealbook.blogs.nytimes.com This is an excellent video and goes fare beyond the obviously attention grabbing headline. It’s fascinating to listen to these two executives about their experiences in trying to make this merger work. Levin is to be congratulated for being a stand-up guy and taking full responsibility. More of this should happen across business [...]
Jan 5 2010
Social networking is becoming more important, both at the individual and institutional level. For many, this provokes a negative reaction. It conjures up images of classical networking and schmoozing, driven by individuals intent upon prying business cards out of others and relentlessly expanding their contact lists, manipulatively using their contacts to advance their own interests. [...]
Dec 24 2009
From our home to yours. Have a wonderful Holiday Season everyone. Joe Posted via web from JEBstream
Dec 21 2009
This post was written originally for Valeria Maltoni’s excellent new ebook about marketing in 2010. It includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here. Change Is At Hand Marketing [...]
Dec 10 2009
via ustream.tv Listening to Chris Brogan here is 16 minutes well spent! The approach he takes to the social web is what it is all about. I especially like his concept of being there before the sale. All too often this is where so many efforts using the available tools fail and are then blamed [...]
Nov 24 2009
via socialnomics.net Excellent post and video with a number of convincing arguments for the effectiveness of social media and the need for a new set of ROI tools. Without the right mindset and culture it is not surprising when social media is considered ineffective and doesn’t produce expected results. It all starts with the right [...]
Nov 23 2009
via socialmediaexplorer.com The reality is that there’s no business without a sale but it’s a matter of how you get that sale and there’s more ways than one. There is the “in your face” hard sell that doesn’t go down to well with many and there’s the process that involves the conversation but most likely [...]
Nov 18 2009
via tweetie Posted via web from JEBstream
Nov 16 2009
via tweetie Posted via web from JEBstream
