Social Influence Marketing: The New Way to Win Customers contains a number of very useful suggestions of how to be actively engaged in the conversation about your brand rather than just a passive bystander. While these ideas are certainly useful, I just wonder how many organizations have the right marketing structure in place to implement [...]
This is a great video by Nova Spivack of Radar Networks on this topic still often misunderstood. I agree with his definition of the terms web 1.0 / 2.0 / 3.0 being about time periods in the development of the web. We’re now just about at the end of the second decade (2.0) and [...]
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