of online travel, to find that Independent Hotels’ Online Presence Lagging according to this recent study by GuestCentric. The gap between the larger chains and smaller independent hotels is significant when it comes to an effective presence online and the use of web based marketing and distribution tools.
The web was supposed to have leveled the [...]
in this article Thinking About the Social Web? Do Something! on ClickZ. It corresponds with my own view on the changed market environment companies in all industries - but especially travel - have to compete in to get customer attention and buy-in.
The command and control era is fast coming to an end, if it has [...]
according to this presentation by Morgan Stanley analyst Mary Meeker, reported in Tech Crunch
| View | Upload your own
Here are some more figures that show the rapid growth rates of he major social sites:
* YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined)
* 6/10 top [...]
are contained in this interview with CNN’s King on Obama’s iCampaign on Always On
and it’s not the politics he talks about which is important but his comments about the new media world we live in and how it affects every facet of communication. The situation he describes that the traditional media finds itself in, applies [...]
This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while [...]
MediaShift Digging Deeper::PBS deals with the topic the panel I’m on at the PhoCusWright Blogger Summit at the ITB in Berlin will address.
The title is journalists vs. bloggers, by itself a misnomer, as the lines have blurred between what used to be until quite recently very different categories as the article makes very clear. [...]
the TravelersChoiceAwards2008 list of top hotels which I’m sure is full of hotels that not only deliver on their promise but very likely over deliver and are rewarded for it. They probably also are aware of how they are perceived in the marketplace by participating in the conversation that happens about them and [...]
This is the list you definitely do not want to be on!
It’s a great - and for some scary! - example of the radical transparency businesses are facing today. There is no place to hide and anyone would be advised to manage their online brand reputation way before they end up on a list [...]
Facebook Falling Off? asks Marketing Pilgrim and shows us a neat graph to visualize what might be the answer to the question
and Kevin on Travolution asks if “the social networking boom is losing momentum“
First off, I’m not blaming the messengers here for reporting about this and granted, the figures show some drop off [...]
reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of [...]
Posts
