“Online comparison sites move beyond price”
reads the headline of Rob Lovitt’s column on msnbc.com about the travel meta-search companies that some of us industry bloggers have written about for over a year now.
I can only say - welcome to the party! and the earlier the main stream media start writing about the fact that [...]
according to eMarketer which presents a collection of studies that proof this point. Although not dealing specifically with travel, I would venture the guess that similar numbers apply.
This is further proof of the importance buyers place on comments by buyers/users of a particular product or service and as I’ve commented previously, if those comments [...]
and I think you’ll read about it here first. Below is the link to a great video giving an exciting glimpse at what’s coming down the line on the web by Nova Spivak of Radar Networks who are about to introduce Twine It explains in clear terms about the semantic web and ultimately artificial intelligence [...]
TechCrunch reports about a new venture Tripr.TV which offers a new twist to user generated content, it pays for it, passing on a third of their commission to the person providing a video. There are some conditions on quality, content and length. What remains to be seen is if there are enough people out there [...]
For any business planning to start using web 2.0 tools, including blogging, I recommend a visit to Seth Godin or read his latest book “Meatball Sundae”. Seth is one of the most experienced marketers who has worked with the web since the earliest days and a guy who knows what he’s talking about.
Here’s [...]
reports the New York Times
So, the main stream media are starting to pay attention to the topic of online reviews and other UGC.
As always, the seem to look for the controversy in the story, in this case the immediate demise of print guides but Steve Kaufer didn’t bite! Good. Reminds me of what [...]
by Diigo
I’ve been using Diigo for quite some time now to annotate, bookmark and share webpages. Now, they are offering a new functionality with the potential to become an even more effective tool to share knowledge in a great format as the video explains.
Imagine collecting all your different web pages to research a vacation or [...]
reads the headline of this opinion poll conducted by Bazaarvoice and Vizu Corp.
While this particular survey comes from the online shopping world, I would venture a guess that very similar results would be shown in the travel industry.
It’s one more important indicator of the importance and influence of what your customers are saying about [...]
Check it out. Read what it does right in the text box below:
In the interest of full disclosure, this is a new web based product we have just rolled out at Level 9.
We’re still signing up beta testers. If you’re interested click on the image box. It will take you to the Promometer site where [...]
You Call This Transparency?
My theory on this is that a majority of corporations will continue to pay lip service to transparency and the case studies cited in the article show perfectly the prevailing mindset. Of course, there will be pioneers but they will remain a minority for some time to come. Command and control [...]
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