explains Elisabeth Osmeloski in a very illuminating article in Search Engine Watch which puts the focus on the importance of search in travel and how it can be used effectively. The strategies explained are valid not only for suppliers and OTAs but also for DMOs, especially the many who are now selling their suppliers [...]
Unfortunately I missed this event but Josh Benoff of Forrester summarized some of key comments of Doc Searls which I quote below:
1. Advertising as we know it will die.
2. Herding people into walled gardens and guessing about what makes them “social” will seem as absurd as it actually is. (Facebook is his example.)
3. We will [...]
BoomTown Decodes It, So You Don’t Have To!
a follow up to my last post. Parsing Google’s response trying hard to play David to the perceived new Goliath! Believable? Hardly. Stay tuned as this unfolds, or should I say, drags on and on and on…..
SHARETHIS.addEntry({ title: “The Google Blog on Yahoo”, url: “http://buhlerworks.com/wordpress/2008/02/04/the-google-blog-on-yahoo/” });
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BoomTown Decodes the Letter, So You Don’t Have To! A great "reading between the lines" by Kara Swisher on the story that dominates the web and all business media right now. Enjoy!
SHARETHIS.addEntry({ title: “Microsoft writes Yahoo!”, url: “http://buhlerworks.com/wordpress/2008/02/04/microsoft-writes-yahoo/” });
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reports Trendwatching in their latest newsletter is an umbrella trend that neatly captures the zeitgeist for mature (and rapidly maturing) consumer societies, while also incorporating and explaining many other subtrends. Yes, it will keep you busy. It’s a rather long read, but as always contains a lot of food for thought for any [...]
This report covered recently in Marketing Pilgrim contains some interesting facts that support the idea of maintaining a corporate blog, combined with a website, as an effective business tool.
Not only will it increase your visibility in Google but there are a number of side effects that might well get you wider [...]
is the title of my latest presentation on this topic which pretty much affects anyone in travel and tourism today.
[youtube=http://www.youtube.com/watch?v=Ejd6O8hlk_Q]
There is no voice over, so if anyone is interested in learning more about my take on this or to present to your group or meeting, please get in touch with me. I’ll be glad to [...]
After 10 Years of Blogs, the Future’s Brighter Than Ever
Wired reports and I’m sure few knew who first coined the phrase “weblog”.
Well here he is. Jorn Barger
And according to the comments section another fellow claims to have started blogging from Japan in ‘96.
We sure have come a long way since then and the landscape [...]
this video is a great description and visualization of the web today and how it will develop beyond 2.0 by adding intelligence
[youtube=http://www.youtube.com/watch?v=NLlGopyXT_g&rel=1&border=0]
Hat tip to Stephen Joyce for bringing it to my attention.
Tags: web2.0, web3.0, intelligence, web
SHARETHIS.addEntry({ title: “The Machine is U”, url: “http://buhlerworks.com/wordpress/2007/12/14/the-machine-is-u/” });
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and who can express it more succinctly than the Brits: SatLav scheme takes the piss out of Westminster as reported here by Absolute Gadget.
And fear not Americans, as synchronicity would have it, a similar service is being announced in several North American cities today — including Atlanta, Boston, Brooklyn, Chicago, Cincinnati, Los Angeles, [...]
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