Jul 8 2008
is their entry into the virtual world until now the pretty much limited to Second Life. Although I’ve never been a fan of Second Life and their numbers haven’t shown strong growth lately, the Google effort might renew the interest. [youtube]http://www.youtube.com/watch?v=5YbwfOucET8[/youtube] How it will affect the way businesses are marketing themselves remains to be seen. [...]
Jun 4 2008
This is a great video by Nova Spivack of Radar Networks on this topic still often misunderstood. I agree with his definition of the terms web 1.0 / 2.0 / 3.0 being about time periods in the development of the web. We’re now just about at the end of the second decade (2.0) and will [...]
Mar 18 2008
This is a great presentation of some of the key developments that have already arrived or are on the horizon. It’s clear that they will have an impact on the online travel industry, with search being one area in particular where innovation will happen based on what’s called the semantic, or intelligent web. Another area [...]
Mar 18 2008
Great post on ReadWriteWeb giving a glimpse of what’s to come in mobile applications. Here’s one related to travel: 5. Personalized Travel Guides Travel is one of the most fun things we do in life and one of the most innovative businesses. People love tours and tour guides who tell them about the landmarks and [...]
Mar 17 2008
MoFuse is an easy to use tool to set up your blog or site for mobile use. Just did it for this blog. If you want to view it just click on the mobi button in the right column. It’s even iPhone optimized automatically. Pretty cool.
Mar 14 2008
looks like a very useful tool, especially for the travel category where visuals are important. It should save a lot of clicking on text links only to find out that the hotel for instance isn’t really what you’re looking for. The category listing is another interesting feature. Could also be a great way to present [...]
Mar 12 2008
This lengthy article in Business Week was first published in May 2005 and recently updated. It still is a great general description of blogging its effect on media consumption and business. As for the difference between blogs and MSM – or main stream media – I like this quote from the the article If this [...]
Feb 26 2008
article in Chief Marketer caught my attention. I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough. Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience [...]
Feb 25 2008
explains Elisabeth Osmeloski in a very illuminating article in Search Engine Watch which puts the focus on the importance of search in travel and how it can be used effectively. The strategies explained are valid not only for suppliers and OTAs but also for DMOs, especially the many who are now selling their suppliers directly [...]
