Apr 3 2008
This article in Hospitality Net debating the issue of corporate blogs – specifically the one by Bill Marriott – as an effective marketing tool reminds me of Seth Godin’s book “The Meatball Sundae”. The bottom line argument of the book is that your communications should be consistent with your overall corporate culture and not be [...]
Apr 2 2008
There is usually not too much positive to write about when it comes to airline travel these days but here is a new service introduced by our neighbors to the north called aircanada.com – Travel Info – On My Way. It offers a whole range of support services in the event of flight delays caused [...]
Apr 2 2008
This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while at the same time grow their database of new customers. A [...]
Apr 1 2008
according to a recent Nielsen study reported on Marketing Pilgrim 24% Can’t Find Google! It’s something many of us engaged with the web on a daily basis both professionally and for personal purposes can hardly imagine. It’s worth remembering, though especially when designing both websites and web marketing strategies. The keep it simple and obvious [...]
Mar 29 2008
with yatt’it a new community site offering a number of interesting features such as tips by their local concierges that complement visitor comments. There is also integration with FlightStats for flight, airport and weather information. Their frequent guests can register with an existing Gold Passport ID, or users sign-up for one. This is an interesting [...]
Mar 27 2008
OK, this is off topic but, hey marketing is a wide ranging subject and this is very important information for you road warriors out there. On Style – WSJ.com covers that often vexing habit of the “Global Art of the Cheek Kiss”. Have fun and remember, it’s still “when in Rome…..”. Safe travels everyone!
Mar 25 2008
the latest edition of Bulldog Solutions Marketing Watchdog Journal has a great section titled “SXSW 2008 What we learned” with impressions by their staff of this recent edition of the annual idea fest. Of particular interest is a session on “10 Easy Ways to Piss Off a Blogger” with these 10 tips that I’m sure [...]
Mar 18 2008
This is a great presentation of some of the key developments that have already arrived or are on the horizon. It’s clear that they will have an impact on the online travel industry, with search being one area in particular where innovation will happen based on what’s called the semantic, or intelligent web. Another area [...]
Mar 18 2008
Great post on ReadWriteWeb giving a glimpse of what’s to come in mobile applications. Here’s one related to travel: 5. Personalized Travel Guides Travel is one of the most fun things we do in life and one of the most innovative businesses. People love tours and tour guides who tell them about the landmarks and [...]
Mar 17 2008
MoFuse is an easy to use tool to set up your blog or site for mobile use. Just did it for this blog. If you want to view it just click on the mobi button in the right column. It’s even iPhone optimized automatically. Pretty cool.
