Mar 14 2008
looks like a very useful tool, especially for the travel category where visuals are important. It should save a lot of clicking on text links only to find out that the hotel for instance isn’t really what you’re looking for. The category listing is another interesting feature. Could also be a great way to present [...]
Mar 14 2008
reports MarketingVOX. This is further proof of improved search becoming a reality in the not too distant future and here’s a quote relevant to travel For example, instead of searching for hotels in Miami and having to sift through results that include hotels, travel vendors and hotel deals, one could query for Miami hotels that [...]
Mar 14 2008
The world as you like it looks like an interesting initiative. It’s a social networking site engaging visitors to the state and giving them the opportunity to post their experiences. With a sweepstakes, they are even given a tangible incentive to do so. The site looks very attractive and user friendly with the by now [...]
Mar 12 2008
This lengthy article in Business Week was first published in May 2005 and recently updated. It still is a great general description of blogging its effect on media consumption and business. As for the difference between blogs and MSM – or main stream media – I like this quote from the the article If this [...]
Mar 10 2008
Blogger Summit Video on the topic of journalists vs bloggers which covered a wide range of opinions expressed by the panel. Adding to my opinion recorded in the video, I consider B2B travel blogs a valuable resource for leaders working in the travel industry, one they should use to keep abreast of what’s happening now [...]
Mar 3 2008
MediaShift Digging Deeper::PBS deals with the topic the panel I’m on at the PhoCusWright Blogger Summit at the ITB in Berlin will address. The title is journalists vs. bloggers, by itself a misnomer, as the lines have blurred between what used to be until quite recently very different categories as the article makes very clear. [...]
Feb 29 2008
the TravelersChoiceAwards2008 list of top hotels which I’m sure is full of hotels that not only deliver on their promise but very likely over deliver and are rewarded for it. They probably also are aware of how they are perceived in the marketplace by participating in the conversation that happens about them and take corrective [...]
Feb 29 2008
This is the list you definitely do not want to be on! It’s a great – and for some scary! – example of the radical transparency businesses are facing today. There is no place to hide and anyone would be advised to manage their online brand reputation way before they end up on a list [...]
Feb 28 2008
Facebook Falling Off? asks Marketing Pilgrim and shows us a neat graph to visualize what might be the answer to the question and Kevin on Travolution asks if “the social networking boom is losing momentum“ First off, I’m not blaming the messengers here for reporting about this and granted, the figures show some drop off [...]
Feb 26 2008
article in Chief Marketer caught my attention. I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough. Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience [...]
