Feb 26 2008
reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of [...]
Feb 25 2008
“Online comparison sites move beyond price” reads the headline of Rob Lovitt’s column on msnbc.com about the travel meta-search companies that some of us industry bloggers have written about for over a year now. I can only say – welcome to the party! and the earlier the main stream media start writing about the fact [...]
Feb 25 2008
according to eMarketer which presents a collection of studies that proof this point. Although not dealing specifically with travel, I would venture the guess that similar numbers apply. This is further proof of the importance buyers place on comments by buyers/users of a particular product or service and as I’ve commented previously, if those comments [...]
Feb 25 2008
explains Elisabeth Osmeloski in a very illuminating article in Search Engine Watch which puts the focus on the importance of search in travel and how it can be used effectively. The strategies explained are valid not only for suppliers and OTAs but also for DMOs, especially the many who are now selling their suppliers directly [...]
Feb 21 2008
Unfortunately I missed this event but Josh Benoff of Forrester summarized some of key comments of Doc Searls which I quote below: 1. Advertising as we know it will die. 2. Herding people into walled gardens and guessing about what makes them “social” will seem as absurd as it actually is. (Facebook is his example.) [...]
Feb 20 2008
this study, the American Customer Satisfaction Index (ACSI), released today by the University of Michigan with e-commerce partner ForeSee Results is a wake-up call mostly for the online travel agencies, but if I were a travel supplier I wouldn’t be too pleased about myself either. It clearly shows that the low hanging fruit in selling [...]
Feb 19 2008
and I think you’ll read about it here first. Below is the link to a great video giving an exciting glimpse at what’s coming down the line on the web by Nova Spivak of Radar Networks who are about to introduce Twine It explains in clear terms about the semantic web and ultimately artificial intelligence [...]
Feb 18 2008
as described in this article in strategy+business, the journal published by leading consultancy Booz, Allen & Hamilton, is one of the best overviews of the state of the online travel industry I’ve read in quite some time. link to PDF It outlines very clearly the great challenges posed to today’s players and the technology improvements [...]
Feb 13 2008
Adam Weinroth of iMedia Connection has a very informative post on this high profile subject, including his definition of what makes up social media and how to be effective in this key area of the web today. As I’ve stated on this blog previously, it’s all about the conversation, how to monitor, embrace and join [...]
Feb 4 2008
BoomTown Decodes It, So You Don’t Have To! a follow up to my last post. Parsing Google’s response trying hard to play David to the perceived new Goliath! Believable? Hardly. Stay tuned as this unfolds, or should I say, drags on and on and on…..
