You can’t control the conversation
Posted in Marketing on August 13th, 2008 by Joe Buhler – View Commentsis the clear message of this WSJ.com article When You’re Here, You’re Family — But What About a Playboy Model? and although I personally wouldn’t have a problem with positive support by any customer, including Playboy models, I can understand that certain brands are wary of who is offering it and the difficulty in handling the situation appropriately. Just one more challenge for today’s marketers in an environment of total transparency.
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