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	<title>Effective Social Web Marketing Solutions &#187; brand</title>
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	<description>Insights for Travel, Tourism &#38; Destination Marketers</description>
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		<title>You can&#8217;t control the conversation</title>
		<link>http://buhlerworks.com/wordpress/2008/08/13/you-cant-control-the-conversation/</link>
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		<pubDate>Wed, 13 Aug 2008 22:24:04 +0000</pubDate>
		<dc:creator>Joe Buhler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
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		<description><![CDATA[is the clear message of this WSJ.com article When You&#8217;re Here, You&#8217;re Family &#8212; But What About a Playboy Model? and although I personally wouldn&#8217;t have a problem with positive support by any customer, including Playboy models, I can understand that certain brands are wary of who is offering it and the difficulty in handling [...]]]></description>
			<content:encoded><![CDATA[<p>is the clear message of this WSJ.com article <a href="http://online.wsj.com/article/SB121857145147234237.html?mod=djemITP">When You&#8217;re Here, You&#8217;re Family &#8212; But What About a Playboy Model?</a> and although I personally wouldn&#8217;t have a problem with positive support by any customer, including Playboy models, I can understand that certain brands are wary of who is offering it and the difficulty in handling the situation appropriately. Just one more challenge for today&#8217;s marketers in an environment of total transparency. </p>
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