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	<title>Effective Social Web Marketing Solutions &#187; business</title>
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	<description>Insights for Travel, Tourism &#38; Destination Marketers</description>
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		<title>Insight into the thinking of the Google CEO</title>
		<link>http://buhlerworks.com/wordpress/2008/10/28/insight-into-the-thinking-of-the-google-ceo/</link>
		<comments>http://buhlerworks.com/wordpress/2008/10/28/insight-into-the-thinking-of-the-google-ceo/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 18:42:12 +0000</pubDate>
		<dc:creator>Joe Buhler</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[McKinsey]]></category>

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		<description><![CDATA[in this interview with The McKinsey Quarterly &#8211; Google CEO Eric Schmidt talks about a wide range of subjects like Strategy &#8211; Innovation and also touches on the Long Tail, on which he has some thoughts that are contrary to the conventional thinking about that topic. He is not the first to emphasize that for [...]]]></description>
			<content:encoded><![CDATA[<p>in this <a href="http://www.mckinseyquarterly.com/Googles_view_on_the_future_of_business_interview_with_CEO_Eric_Schmidt_2229"> interview with The McKinsey Quarterly &#8211; Google CEO Eric Schmidt</a> talks about a wide range of subjects like Strategy &#8211; Innovation and also touches on the Long Tail, on which he has some thoughts that are contrary to the conventional thinking about that topic. He is not the first to emphasize that for most businesses it is essential for success to have a position in both the head and the tail. <a target="_blank" href="http://www.mckinseyquarterly.com/Googles_view_on_the_future_of_business_An_interview_with_CEO_Eric_Schmidt_2229?pagenum=1#interactive_google_schmidt">Here</a> is the link to the actual interview. Worth watching.</p>
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