Posts Tagged ‘conversation’

You can’t control the conversation

Posted in Marketing on August 13th, 2008 by Joe Buhler – Comments

is the clear message of this WSJ.com article When You’re Here, You’re Family — But What About a Playboy Model? and although I personally wouldn’t have a problem with positive support by any customer, including Playboy models, I can understand that certain brands are wary of who is offering it and the difficulty in handling the situation appropriately. Just one more challenge for today’s marketers in an environment of total transparency.

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Great lessons for our industry

Posted in Social Media, Uncategorized, Web2.0 on April 18th, 2008 by Joe Buhler – Comments

are contained in this interview with CNN’s King on Obama’s iCampaign on Always On

and it’s not the politics he talks about which is important but his comments about the new media world we live in and how it affects every facet of communication. The situation he describes that the traditional media finds itself in, applies to any industry. The lesson to be learned is that it’s about the conversation that influences peoples opinion about issues or products or services, and how you get involved in it. He repeatedly makes the remark that you can’t fight it or ignore it. It’s the exact same message I’ve been telling on this blog since day one. Great commentary from a real media professional.

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