and it’s not the politics he talks about which is important but his comments about the new media world we live in and how it affects every facet of communication. The situation he describes that the traditional media finds itself in, applies to any industry. The lesson to be learned is that it’s about the conversation that influences peoples opinion about issues or products or services, and how you get involved in it. He repeatedly makes the remark that you can’t fight it or ignore it. It’s the exact same message I’ve been telling on this blog since day one. Great commentary from a real media professional.