emarketer

Can user-generated content generate revenue?

is the question asked in this eMarketer article, which also says that UGC is no longer a fad, with 77 million creators in 2007 growing to 108 million in 2012 and the consumers of this content from 94.1 million to 130.1 million. Beyond the advertising revenue question, what these numbers represent is a huge audience [...]

Good advice on how to market to bloggers

can be found in this Marketing to Bloggers piece on eMarketer. Especially useful is this part from Peter Rojas * Most important, there must be a fit between the product and the subject of the blog. * Avoid shooting e-mails and press releases to bloggers. It is more effective to become familiar with a blog [...]