| View | Upload your own

Here are some more figures that show the rapid growth rates of he major social sites:

* YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined)
* 6/10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2005
* YouTube has 258 million users, 50% visit weekly or more
* >50% of Facebook users log in daily, 95% of Facebook users have used at least one third party application
* Skype revenue is $1.67/user/year, up 9% Y/Y
* 14 million photos uploaded daily on Facebook
* Google + Yahoo = 61% of U.S. Online Ad Revenue
* Google: $4.4b ad revenue in Q4, paid out $1.4 billion to partners
* Yahoo: $1.6 billion in ad revenue in Q4, paid out $429 million to partners

The impact this has on overall media consumption, social interaction on the web as well as consumer buying behavior seems evident and another clear indicator how important it is for organizations in any industry to pay attention to what is being said about them on these sites. The challenge is to be able to separate the wheat from the chaff, break through the clutter to get to the essential stuff impacting their business.