http://buhlerworks.com/wordpress Effective Engagement Strategies for Travel, Tourism & Destinations Thu, 12 Aug 2010 22:44:54 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://buhlerworks.com/wordpress/2008/12/19/marketing-on-social-networks-continued/ http://buhlerworks.com/wordpress/2008/12/19/marketing-on-social-networks-continued/#comments Sat, 20 Dec 2008 00:59:56 +0000 Joe Buhler http://buhlerworks.com/wordpress/2008/12/19/marketing-on-social-networks-continued/ as so often, Seth Godin in this last post on Brands, social, clutter and the sundae is spot on about the latest craze, using social network sites like Facebook and Twitter as a corporate marketing tools. I especially like his comment comparing “Twitter making Dell a million dollars” – which would be chump change for that company anyway, with “the phone company made Dell a billion dollars – more than chump change! It’s about the difference between a marketing medium and a connecting medium. So, before you jump on this bandwagon, think about what else you can do to make your marketing relevant and effective.
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