ugc

Can user-generated content generate revenue?

is the question asked in this eMarketer article, which also says that UGC is no longer a fad, with 77 million creators in 2007 growing to 108 million in 2012 and the consumers of this content from 94.1 million to 130.1 million. Beyond the advertising revenue question, what these numbers represent is a huge audience [...]

Who can you trust?

seems to be a question travelers should ask themselves after reading Secrets of Lonely Planet in Gulliver, the new travel related blog by the Economist.com. The publishers, of course, claim that this is an isolated incident but who are we to know for sure. The episode shows that the traditional media are challenged by user [...]