at least that’s the impression I got attending the very insightful Canada eConnect conference last week in Vancouver BC.
This new event was organized extremely well by Jens Thraenhart of the Canadian Tourism Commission and his very able team. Kudos to them for staging a first edition of what they hope will be an annual event. Congratulations to the CTC for offering this excellent platform to their industry partners and for presenting what was a wide range of speakers from every segment of providers of services to the online travel industry. It gave the Canadian industry players an opportunity to gauge their position in the fast changing online marketplace for travel and destination marketing and to take away impressions and valuable advice to go forward.
It will be interesting to see whether other DMO around the world will take a similar step in the right direction within their markets and educate their partners about what it takes to be successful in the very competitive world of travel 2.0 and what’s coming next in enabling technology developments.