seems to be the theme of this Ipsos study Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets reported in MarketingVOX. A lot of travelers are disappointed by a number of factors that could have an impact on their future travel decisions. Not surprising is the complaint about high gas prices but the seeming dissatisfaction with price levels of airfares and hotels does not bode well as both are often mentioned as the deciding factor. With large scale discounting not in the cards, this could dampen demand for non-essential leisure travel.
One statistic that should get industry attention is the quarter or so people who aren’t happy with the travel buying process. Unless there is improvement here, this number could increase in future as this is not the first survey that reveals this fact.