• Interesting thoughts. It will be fun to watch how the new tech develops.

  • What will be interesting to me is how it all comes about. There have been many companies implementing intelligent, semantic applications for travel that haven’t done very well. Will the next crop be the ones to break through?

    • Thanks for your comment, Rob. That is indeed the question. I’m not really aware of that many travel companies, rather a few including yours, of course, who are using semantics well. We’re still in the early stages from what I can tell in how intelligence is used on the web. What I expect, is that travel will be on category that needs more of it and customers will benefit a great deal from it once it becomes more developed.

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