• Great post Joe.

    Catching up on some must-read stories from the break and this was one of them.

    Points to build your social strategy by:

    1. A supportive, knowledge and engaged culture within an organization is critical…top down!
    2. Need people who know about and are passionate about the brand.
    3. ROI is a piece of the overall picture, not the only factor.

    Good stuff.

    – Troy