This ties in very well with my earlier post today about storytelling. Excellent comments about the issue of talking in an authentic voice and not bland marketing speak.
In the context of destination marketing, I suggest to widen the definition of the internal audience to include local travel services suppliers with a passion about the destination as well as local residents who often are in a position to tell a convincing story about the place they live very effectively if only they are invited to do so.
By Michael Stelzner
Published April 25, 2011
Rohit talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.
Be sure to check out the takeaways below after you watch the video.
Personality matters because people matter. Here are some of the things you’ll learn in this video about how to humanize your company:
- What you can do get personality back
- Where to focus your attention to humanize your company
- How to identify the employees who are your “accidental spokespeople”
- How to cultivate these people to become a voice for your company
- Why Innocent Drinks has a great personality
- How to find the right backstory model for your company
- How to humanize your brand
How do you humanize your company? What tips do you have to share? Please share them in the comment section below.