Here is my comment on today’s Skift article about Google Travel:
The main reason Google might well succeed in the long term is that they seem to approach travel without the preconceived notions and even terminology of the travel insiders. None of these major players have over nearly twenty years of trying truly been able to offer an innovative and integrated overall experience for travelers. Everyone has more or less stayed in their silos and the user is still chasing all over the web trying to put all the elements together that are necessary for a trip. Being customer centric has been talked about but legacy systems and tech limitations have made it hard to achieve. Google still seems best equipped to eventually pull it off.