Responsive design vs. mobile websites: And the winner is…

Website owners today are confronting the task of adapting to the rise of mobile. Mobile web access is one of the dominating trends of the current internet economy, with many sites now seeing 25 to 30 percent of their traffic on mobile devices. However, most traditional websites experience much lower mobile conversion rates because their design does not work well on smaller screens or slower connections.

Site owners who need to improve their mobile game recognize this means creating a design that is tailored to mobile users. The first step is deciding between building a dedicated mobile site or recoding their main site into a responsive design. This article assesses the pros and cons of using responsive design versus creating a dedicated mobile site.

First, let’s clear some confusion from the area. A mobile site is not the same as a mobile app. An app is downloaded onto a smartphone or tablet and lives there. A mobile site is nothing more than a set of webpages that have been designed specifically for mobile (as opposed to desktop) devices. Responsive design occurs when the server sends the same stuff to every device but includes information enabling the device to work out how to display the page on its screen.

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