The obvious answer for a SMB owner would be you or someone close to you in the business. A whole team is very likely too expensive. This makes it all the more necessary to work with a trusted partner who is also a small business owner and has your interest at heart when offering solutions.
What is very clear today is the fact that building, monitoring and marketing a stellar reputation is the foundation of any business and a necessity before making any other investments in digital marketing to attract more customers.
Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline). That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC).