Posts by Joe Buhler:
- Automated
- Blogroll
- Chatbots
- DMO
- Geo-Location
- Intelligent Web
- Local Marketing
- Marketing
- Messenger Marketing
- Mobile
- Reputation Marketing
- Search
- Social
- Social Web
- Tourism
- Travel
- Travel2.0
- Uncategorized
- Web 3.0
- Web/Tech
- Web2.0
How to Influence Customers Through Online Reviews
Joe Buhler Marketing, Reputation Marketing, Social 0
Great article on the importance of customer reviews and some useful tips on how to encourage and handle them the right way. Remember, without a great reputation, other marketing activities to get customers are wasted! Want to find out what people are seeing about you, or a business you know go to here for a […]
How to Market to Generation X and Baby Boomers on Social Media [Infographic]
Joe Buhler Marketing, Mobile, Social 0
“Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot, this time looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online” Following on from their recent infographic about how to market […]
Nike’s Billion-Dollar Bargain
The weekly dose of intelligent insight combined with some welcome fun.
Alexa, Who Is Scott Galloway?
Winners: Nike and Adidas, whose sneaker apps indicate that they’ve mastered the art of creating scarcity in a digital age. Winners: Pizza brands, which are – believe it or not – at the forefront of digital innovation. Loser: Google, whose convenient Featured Snippets tool provides some disquieting answers. Source: Alexa, Who Is Scott Galloway?
Winners and Losers
Joe Buhler Marketing, Travel2.0 0
Another refreshing episode from the Professor. Don’t quite agree with his take on Kayak v. Google but it’s too early to pick the winner. The sure winners, however, were the founders of the outfit!
Attack of the Drones
Winner: Facebook. As investors focus on Snap’s IPO, Facebook dominates across the board, from revenue growth to ad spend. Winner: Burrito lovers. Chipotle has slashed wait times for digital orders as it strives to lure back diners. Source: Attack of the Drones
What Benjamin Button and Winning Brands Have In Common
You just have to love that comment at the end: Winner: Firms whose products become more valuable with use – a trait shared by most of today’s top-performing companies. In contrast, old-economy successes including Ford and Caterpillar produce items that decline in value. Winner: Facebook Messenger. Source: What Benjamin Button and Winning Brands Have In […]
B2B Marketers Say Email Delivers the Highest ROI Leads
Joe Buhler Marketing, Mobile, Social 0
Still one of the most effective tools around today. “Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study [download page] from Chief Marketer reveals that email is also the channel producing the highest ROI leads in the […]