by Joe Buhler, Principal, buhlerworks and Chief Product Officer, Digital Impact Solutions In addition to Bentonville, AR; McKinney, TX; and Shreveport -Bossier, LA; Monroe-West Monroe, LA; will soon join the list of destination marketing organizations that have decided to market their city in a new innovative and effective way that goes beyond just presenting key visitor […]
- Intelligent Web
- Local Marketing
- Messenger Marketing
- Reputation Marketing
- Social Web
- Web 3.0
This question keeps being asked by many. Based on user preferences and habits the answer is quite clear. Facebook Messenger is what people are already familiar with communicating and on. That’s the main platform for use with chatbots too.
For smaller independent restaurants or chains a chatbot can be the most effective tool to attract new customers and communicate with them on the platform they are already using daily – Facebook Messenger. In combination with a Mobile Wallet pass a chatbot can significantly increase the customer lifetime value by increasing loyalty.
How would you help your customers when you are a zoo, or a city, or when you want to help your customers outside the walls of your building, like the Hospitality industry? “I’d use an app for that!”, I hear you say… That is an excellent idea! If only people weren’t so tired of downloading […]
Messaging apps on the rise. It is only natural that as messaging apps are getting more and more users, the need for conversational experiences within these apps will be constantly increased. Right now, there are 300,000 monthly active bots on Messenger alone. Moreover, there are more than 1.3 billion people using the infamous messaging app on […]
Gartner predicts that by 2020, a whopping 85% of enterprise-customer relationships will be managed without human interactions. Surveys show that 89% of consumers opt to engage with businesses through text and 64% of consumers that communicate with businesses via text leave with a positive impression. Clearly, we are not far from the time where majority […]
Let’s address the elephant in the room by stating a fact that chatbots escalation began in early 2016 and in no less than 6 months, all major tech giants either launched a bot development platform, have created their own chatbot or both. According to Gartner’s report, by 2020, 85% of customer interactions will be managed […]