About one-third of US online shoppers say that social networking sites influence their purchasing decisions, according to the latest annual Pulse of the Online Shopper study from UPS and comScore. On the heels of Twitter’s announcement that it is abandoning buy buttons, the UPS report finds fewer than 1 in 4 respondents having purchased products […]
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More than 8 in 10 B2B marketers around the world invest in content marketing, and more than three-quarters of those not currently using content marketing plan to do so in the next 12 months. That’s according to a new study [download page] from Regalix, which finds that lead generation is the top objective of […]
Connected device owners (Americans aged 13 and older who own a tablet, smartphone or streaming-capable device) have fairly negative views of mobile advertising, per the results of a Nielsen survey. In fact, they’re more than 5 times as likely to agree (67%) as disagree (13%) that mobile ads are annoying/intrusive. Interestingly, there’s a general […]
About one-third of US online shoppers say that social networking sites influence their purchasing decisions, according to the latest annual Pulse of the Online Shopper study from UPS and comScore. On the heels of Twitter’s announcement that it is abandoning buy buttons, the UPS report finds fewer than 1 in 4 respondents having purchased […]
PwC has issued its latest annual Entertainment & Media Outlook report, containing projections for online and offline media advertising markets through 2020. The outlook for traditional media advertising is similar to previous forecasts in that TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. Source: […]
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One key success factor in selling to these local businesses is a clear demonstration of value the services offered represent and the ROI that can be expected from consistent use. Survey Highlights the Challenges of Marketing to Smaller SMBs | Street Fight The evidence suggests that marketers who can tell a simple and compelling story […]
It would be great to be able to post to Facebook groups from Feedly on the iPad as it's possible from the desktop app. View this post on Google+ Post imported by Google+Blog for WordPress.
Video reviews are the most effective way to broadcast your positive reputation to the world. Are you interested in a video featuring your business? If so, contact me for details and to be included in our beta program. View this post on Google+ Post imported by Google+Blog for WordPress.
About three decades ago a similar thing happened to the Swiss watch industry when they missed the digital watch explosion caused by the Japanese. With Swatch they were able to regain their strong position in the non-luxury segments. Steve took our Jobs, says Finnish Prime Minister | Cult of Mac Most of us couldn’t have […]