Connected device owners (Americans aged 13 and older who own a tablet, smartphone or streaming-capable device) have fairly negative views of mobile advertising, per the results of a Nielsen survey. In fact, they’re more than 5 times as likely to agree (67%) as disagree (13%) that mobile ads are annoying/intrusive. Interestingly, there’s a general […]
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About one-third of US online shoppers say that social networking sites influence their purchasing decisions, according to the latest annual Pulse of the Online Shopper study from UPS and comScore. On the heels of Twitter’s announcement that it is abandoning buy buttons, the UPS report finds fewer than 1 in 4 respondents having purchased […]
PwC has issued its latest annual Entertainment & Media Outlook report, containing projections for online and offline media advertising markets through 2020. The outlook for traditional media advertising is similar to previous forecasts in that TV and out-of-home advertising have the healthiest futures, while the outlook for print (at least in print format) is dim. Source: […]
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One key success factor in selling to these local businesses is a clear demonstration of value the services offered represent and the ROI that can be expected from consistent use. Survey Highlights the Challenges of Marketing to Smaller SMBs | Street Fight The evidence suggests that marketers who can tell a simple and compelling story […]
It would be great to be able to post to Facebook groups from Feedly on the iPad as it's possible from the desktop app. View this post on Google+ Post imported by Google+Blog for WordPress.
Video reviews are the most effective way to broadcast your positive reputation to the world. Are you interested in a video featuring your business? If so, contact me for details and to be included in our beta program. View this post on Google+ Post imported by Google+Blog for WordPress.
About three decades ago a similar thing happened to the Swiss watch industry when they missed the digital watch explosion caused by the Japanese. With Swatch they were able to regain their strong position in the non-luxury segments. Steve took our Jobs, says Finnish Prime Minister | Cult of Mac Most of us couldn’t have […]
The initial pushback against the radical changes caused by the rise of the social web came especially from the C-suite and their hired PR hands! Now, they finally start to come around and none too soon, I might add. ‘Traditional Marketing Is Broken,’ Declares Richard Edelman | The Content Strategist, by Contently In Chicago today, the […]
Digital marketing industry is booming these days. It has changed the perception of the business owners, marketers and promoters. In the present time marketing experts are relying more on digital marketing techniques. Source: http://visual.ly Share this with your friends: Want to link to this page? Here is the link: Embed this on your site. Just […]