reads the intriguing headline of this new post in Social Media Examiner today. It contains some key insights into how psychology does influence social media content and how to make this work in your favor when marketing on the social web. I found this graphic especially compelling: If you notice the year it was published […]
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This updated version of the great video by Socialnomics author Erik Qualman is even better than the original one. It contains some updates on the vast number of people engaged on the social web around the globe. The one slide I like especially, is the one that answers the ever present question about the ROI […]
via marketingexperiments.com In all the discussions about social media and ROI where a lot of black and white comments are the norm, I came across this post on Marketing Experiments which I find takes a very balanced view on this topic. The need for combining more traditional marketing ROI measurement tools with the new and […]
Here’s my brief recent interview with FOX Business on the topic of how both business and leisure travelers can use the vast number of apps on their smartphones for pre-trip planning, booking, check-in and during the trip with location aware apps as well as for social sharing. Had much more to talk about but the […]
3 New Studies Prove Social Media Marketing Growth By Amy PorterfieldPublished March 29, 2010 Social media networks are fields of dreams for marketers. With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse. And although Facebook is a social networking favorite, it’s not alone. Marketers are […]
via feedproxy.google.com I have just finished reading Brian Solis’ latest book and it is now full of yellow highlights and Post-it page markings. At this point it is at the top of my list of the books and hundreds of articles I have absorbed about the social web. What I like especially is what I […]
via feedproxy.google.com This article addresses the ever present topic of ROI and gives some very useful definitions of the “R” in the equation. I’ve long advocated the need for a better analysis and Brian Solis provides it here with great clarity. Posted via web from JEBstream
In the spirit of the season for predictions, here’s a pretty wide selection presented by TrendsSpotting in a Twitter like format: TrendsSpotting's 2010 Social Media Influencers – Trend Predictions in 140 Characters View more documents from Taly Weiss.
It is happening and affecting your business right now! Of course there will always be naysayers, but that won’t make this development go away.