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July 6 2017

Who should own customer reviews in your organisation?

The obvious answer for a SMB owner would be you or someone close to you in the business. A whole team is very likely too expensive. This makes it all the more necessary to work with a trusted partner who is also a small business owner and has your interest at heart when offering solutions. […]

May 19 2017

Tesla’s Biggest Innovation Isn’t Electric Cars

Joe Buhler Marketing, Mobile, Social 0

May 10 2017

How to Influence Customers Through Online Reviews

Joe Buhler Marketing, Reputation Marketing, Social 0

Great article on the importance of customer reviews and some useful tips on how to encourage and handle them the right way. Remember, without a great reputation, other marketing activities to get customers are wasted! Want to find out what people are seeing about you, or a business you know go to here for a […]

April 17 2017

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

Joe Buhler Marketing, Mobile, Social 0

“Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot, this time looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online” Following on from their recent infographic about how to market […]

April 13 2017

Scott Galloway: Growth Is the New Profitability

Joe Buhler Marketing, Mobile, Social 0

March 26 2017

Nike’s Billion-Dollar Bargain

Joe Buhler Marketing

The weekly dose of intelligent insight combined with some welcome fun.

March 17 2017

Alexa, Who Is Scott Galloway?

Joe Buhler Marketing

Winners: Nike and Adidas, whose sneaker apps indicate that they’ve mastered the art of creating scarcity in a digital age. Winners: Pizza brands, which are – believe it or not – at the forefront of digital innovation. Loser: Google, whose convenient Featured Snippets tool provides some disquieting answers. Source: Alexa, Who Is Scott Galloway?

March 10 2017

Winners and Losers

Joe Buhler Marketing, Travel2.0 0

Another refreshing episode from the Professor. Don’t quite agree with his take on Kayak v. Google but it’s too early to pick the winner. The sure winners, however, were the founders of the outfit!

March 3 2017

Attack of the Drones

Joe Buhler Marketing

Winner: Facebook. As investors focus on Snap’s IPO, Facebook dominates across the board, from revenue growth to ad spend. Winner: Burrito lovers. Chipotle has slashed wait times for digital orders as it strives to lure back diners. Source: Attack of the Drones

February 24 2017

What Benjamin Button and Winning Brands Have In Common

Joe Buhler Marketing 0

You just have to love that comment at the end: Winner: Firms whose products become more valuable with use – a trait shared by most of today’s top-performing companies. In contrast, old-economy successes including Ford and Caterpillar produce items that decline in value. Winner: Facebook Messenger. Source: What Benjamin Button and Winning Brands Have In […]