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Comparing Enterprise and SMB Attitudes on Local Tech
Joe Buhler Marketing, Mobile, Social 0
“Selling hyperlocal marketing technologies and services to both multi-store brands and local merchants might seem to be the best way for a would-be provider to reach scale. When you boil it down, they’re trying to achieve the same objectives, right? Of course, it’s not that simple.” Selling hyperlocal marketing technologies and services to both multi-store […]
Who should own customer reviews in your organisation?
Joe Buhler Reputation Marketing 0
The obvious answer for a SMB owner would be you or someone close to you in the business. A whole team is very likely too expensive. This makes it all the more necessary to work with a trusted partner who is also a small business owner and has your interest at heart when offering solutions. […]
How to Influence Customers Through Online Reviews
Joe Buhler Marketing, Reputation Marketing, Social 0
Great article on the importance of customer reviews and some useful tips on how to encourage and handle them the right way. Remember, without a great reputation, other marketing activities to get customers are wasted! Want to find out what people are seeing about you, or a business you know go to here for a […]
How to Market to Generation X and Baby Boomers on Social Media [Infographic]
Joe Buhler Marketing, Mobile, Social 0
“Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot, this time looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online” Following on from their recent infographic about how to market […]
Nike’s Billion-Dollar Bargain
The weekly dose of intelligent insight combined with some welcome fun.
Alexa, Who Is Scott Galloway?
Winners: Nike and Adidas, whose sneaker apps indicate that they’ve mastered the art of creating scarcity in a digital age. Winners: Pizza brands, which are – believe it or not – at the forefront of digital innovation. Loser: Google, whose convenient Featured Snippets tool provides some disquieting answers. Source: Alexa, Who Is Scott Galloway?
Winners and Losers
Joe Buhler Marketing, Travel2.0 0
Another refreshing episode from the Professor. Don’t quite agree with his take on Kayak v. Google but it’s too early to pick the winner. The sure winners, however, were the founders of the outfit!